What does “third party leads” mean to you? Inventory Leads? Finance Leads?...
How about all of the above? Sitting here writing in my office in Richmond, it never occurred to me that there might be some confusion around that term. I should have gotten a clue when DrivingSales.com...
View ArticleLead Quality: What to Ask Your Auto Lead Provider
In our last round of “What to ask your auto finance lead provider” our marketing manager, Amy Taggart, suggested a list of questions related to sales, ROI, and sales process to help you identify a...
View ArticleGoogle and the Auto Lead Business: Bad news for third party lead vendors?
Read some interesting articles on dealerrefresh.com and autonews.com about Google basically entering in the automotive lead business. In February of 2010 when Google made a presentation to a select...
View ArticleRamping Up for the Holiday Season
>click< >click< >click< Do you hear that? >click< >click< >click< We’re heading up the first big hill on the Holiday Roller Coaster. >click< >click<...
View ArticleSpecial Finance Leads Homework for NADA 2012
No doubt you’ve seen the recent news about a resurgence of auto lending to sub-prime car buyers. Everyone from credit bureaus to banks to trade associations are reporting higher car sales to special...
View ArticleWorking Internet Leads – Get ‘Em In
Catching up with my reading on DrivingSales.com this morning, I came across a post called “The Secret to My Success.” (I tweeted about it earlier with the comment “Shh…it’s ‘answer the leads’ – don’t...
View ArticleDear Mr./Ms. Dealer – Stop Pulling Credit First.
Here at Carloan.com, we live at the interesting intersection between the consumer experience with automotive online marketing and the way that dealers work with those consumers who raise their hands....
View ArticleHow Are You Monitoring Your Process for Working Finance Leads?
Over the past several weeks, I’ve been writing about best practices for working auto finance leads. We’ve covered setting the appointment, training your team, and getting folks in the door before...
View ArticleHow are you Protecting Your Customers?
It’s unofficially Consumer Privacy Awareness month here at Carloan.com, which means we’re focusing on how auto dealers work with sensitive customer information. As I wrote about last week, this is a...
View ArticleGoing to Vegas!
We are super excited to be traveling to the 2012 CRM/Subprime Convention and Conference in Las Vegas next week! I just listened in on the Experian Industry update for Q2 2012, and all indicators show...
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